Need to make an impact in your senior position? Are you tired of working your socks off and missing that promotion? Then this is the read for you to take you from invisible to a branded product to be proud of.
"I don't know what I stand for!" "People don't take me seriously..."These were the regular complaints from an old colleague of mine, who to be frank; took no responsibility or proactive action to manage any part of her career.
How can you manage what you cannot see? I used to tell her. You are invisible!
To be a brand that is respected, consulted and understood you need to be clear on your own brand identity, values and attributes. Think about the most visible product in your life, how it creeps into your subliminal subconscious on occasion or how you feel compelled to buy your favourite red lipstick for the 5th month in a row. This is the result of a brand that resonates with you because of how it is presented visibly, what it conveys in terms of aspirations and values and in a more socially conscious world even environmental presence can transform a brand. The big question is, how does your BRAND make others FEEL!
Create Your Brand.
Know who you want to influence.
If you are part of a particular industry or organisational team you will need to ensure that how your brand resonates is consistent. Eg. If you are in a formal corporate role your brand could align to an authoritative demeanour and values such as integrity and trust. If you understand the relationship you have with those you influence you will be more informed when you need to shape your brand.
What you want to be known for.
Establish a list of things that you want to be known for when you approach others, be it friends, employers or your corporate leaders. Being known as an industry expert, a generous or creative individual makes it easier to demonstrate when you have defined what you want to be known for and the associated values. Take time to really focus on this revelation as this will drive the attributes and behaviours that will convey your brand values with clarity.
What attributes define your Brand?
Attributes and characteristics are the more visual elements of your brand that makes it important to understand how you are going to show up on a daily basis, convey your messaging and lead your teams. Think of the following as ways you can really shape and hone your brand and then take action daily to move you closer to your brand identity. I would, however, caution you to make sure that you continue to be authentic and sincere. You do not want to become a distinctly different personality that will confuse and alienate your community.
Replace the below with your own brand attributes.
- I articulate myself clearly and with succinct messaging.
- I will where colour and present a modern and professional attire.|
- I will demonstrate empathy as a leader.
- I share knowledge with my network and community.
Once you have documented the above and have a plan with clear actions to progress, it is time to test the effectiveness of your brand strategy and PRACTICE, PRACTICE, PRACTICE your attributes as if your career depended on it. It probably does!....
Up the Anti! Start living and breathing your brand!
An integral part of brand building requires social media interaction whether you like it or not. Creating awareness of your brand means that anyone can review your profile, reach out to you on social media or review your CV and get a feel for who you are consistently. Once your brand is established the promotion of your brand is how you really differentiate yourself from your competitors in a job search or corporate setting. Here are some ways to smash it on the socials and create a bigger and bolder presence as well as a large following!
Consistent content posting on social media on relevant topics.
- Posting industry appropriate information to show your skills and knowledge.
- Post articles on topics that interest you personally.
- Post on Twitter and engage where appropriate, but ensure that you do not contradict your brand values especially on potentially controversial topics.
- Make sure your Instagram profile and imagery aligns with other platforms. Be careful that your personal non-work related activities and experiences do not compromise your brand.
- Seek out organisations, people and networks that complement and align with your brand to help your professional journey.
Your brand is as important to your career and corporate presence as your latest newsletter or project delivery. So make sure you prioritise this valuable and enjoyable strategic planning. It should be fun, designing who you want to be and working on it regularly. What Brand will you build? How will this change what you do daily? Let me know, comment below and visit me on socials to continue the discussion @mandytuckercoaching on Instagram and the same on Linkedin.